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In 2002 Hardy was approached by Ku USA, Inc. to produce a line of clothing based on Hardy's art. Hardy appreciated the Asian sensibilities of the Ku collection and a license agreement was signed. Within two years, the collection had drawn the interest of large clothing companies. A decision was made by Hardy and Ku USA to form Hardy Life LLC, which holds the trademark ownership as well as the copyrights.

In 2004 Christian Audigier, licensed the rights to produce the Ed Hardy clothing line, which is based on Hardy's imagery. Prior to the Ed Hardy clothing line, Audigier was the Head Designer at Von Dutch Originals, which marketed the imagery of legendary Kustom Kulture artist Von Dutch. Audigier has attempted to replicate the marketing techniques employed by Von Dutch Originals, by marketing directly to celebrity clients and by opening stores in high profile fashion districts. There are currently at least six Ed Hardy stores, located in Dubai, Los Angeles, Tucson, New York, Singapore and Sydney. Ed Hardy Designs also markets an energy drink, available in several different flavors.ed hardy,ed hardy clothing,wholesale ed hardy,cheap ed hardy,ed hardy women's.

Today, the Ed Hardy line is sold in high end boutiques and high end department stores such as Nordstrom, Bloomingdale's and Macy's Herald Square.